Color Theory for websites

It is important to understand the fundamental science behind color theory. It’s a popular topic with a vast spread of information to retain and digest. Not only does this topic focus on arts and design, it also involve jist of optics science.

Beginnings of Color Theory

When starting off into the pool of colors, we should base ourselves in square one.
After breaking through all the mixes we are left with only 3 primary colors.
These are red, blue, and yellow, and they are the root ingredients from which all other colors manifest.

These primary colors may be combined together in a mixing process to create other color scheme. These are known as secondary colors and will always contain a mix of 2 primaries. These three secondary colors are orange, violet, and green. This color scheme is based off the sample default style. When you start designing for web and print it may be required to switch between different color models. These include RGB and CMYK which are notoriously utilized in digital and print design, respectively.

Tertiary Color Pallet

Once we have our color wheel started we can use these resources to create tertiary colors. This group holds a 2nd layer beneath primary/secondary which is created when mixing between all six original colors. With this we are now able to create six brand new colors (2 from each primary). This will give out a blend of 12 colors in total. At this stage we are able to design a full pallet and fill in a 12-sided color wheel. This is often used within Adobe Illustrator to create color swatches and patterns.

Monochromatic Colors

Monochromatic color schemes are the raw colors as they only refer to a single hue. This can be green, blue, orange, aqua, or whatever fits best into your design. These are commonly seen with branding and background patterns to fit into an existing pallet.
In this reference colors are usually created by dimming opacity between each color (or hue) and a background. The most common example is creating an alpha channel and adding more white/black into a selected hue at varying degrees. Through this method you are able to design a useful monochromatic color scheme to blend into simple digital graphics.

Analogous Scheme

These are 3-part schemes also known as a base triad. You may combine two analogous schemes together to create a hybrid set. Often analogous sets are found naturally and promote a pleasing sight to the eyes.
Between the 3 colors it’s generally common to assign roles in a design piece. One of the three is used as a base to hold the project together. The second is an accompanied color and the third is referenced as an accent. This effect can be used to create contrast and vibrant edges or shadows.

Complementary Themes

Colors residing in opposing positions on the color wheel are known as complementary. They naturally complement each other and provide an equal level of energy to a piece of art. Examples of these include red and green, purple and yellow, or blue and orange. These color schemes will create a high level of contrast between elements. are great when used in illustrations to highlight a piece of scenery or cartoon character. Often we’ll see this used on an article of clothing or wardrobe attire. The matches can become very overpowering so, do use them sparingly.

Triad Color Sets

The triadic color scheme is one of the most popular amongst designers, and this is especially the case for digital artists. This scheme uses 3 colors which are equal distance from each other on the color wheel. As common examples we could include red, blue, and yellow or orange, purple, and green. We derive this by picking our base color (red) and moving 3 equal paces over to the right. Once we hit this (blue) move 3 more units clockwise to hit yellow, with just three more placements separating between red.